New Incentive offers independent financial advice to individuals who operate within the Professional Sports Industry. We aim to provide you with sound wealth management strategies that will ensure financial success long after you have retired. This will enable you continuously to reap the rewards of many years of dedication & hard work.

At New Incentive we want to become your trusted adviser; this level of relationship allows us to gain a thorough understanding of your long term hopes and aspirations, which in turn enables us to tailor the right products and services to create a plan for your financial future, both for the short and longer term. We believe in working with you today to protect you for tomorrow, because you never know what’s around the corner.

New Incentive possesses a wealth of experience supported by a successful track record in securing the right investments; this is coupled with a unique insight into the life of professional sportspeople. As a result of that insight, we are very aware of the pitfalls that lie before you, yet have a clear picture of the rewards available once your finances are being managed correctly.

We will work with you to build a portfolio of investments that remains strong throughout your career and beyond, whilst carefully managing your assets in a way that guarantees a smooth financial transition when you finally decide to retire.

Our Goal

At New Incentive we are committed to providing a transparent package of services, with the emphasis on high standards of service and delivery, with the firm foundation of an ethos based on integrity and trust at all costs.

Mission Statement

Our mission is quite simply to create a better financial future for all our clients.

The Team

Our team of experts possesses the required experience and knowledge to ensure your continued success. We are totally devoted to dealing with all your needs & you can rest assured that once you begin working with New Incentive you will be receiving a dedicated, focused & personalised service. We will work closely with you helping you to save and invest your money as effectively as possible. Our Management Team has had the recent new appointment of Lee Eldridge who now as Director alongside Darren Ward will provide the synergy needed between ourselves and one of our key strategic partners.